Why Knowledge Matters for Your Team

And every piece of marketing software generates and leverages data. “This has become, over time, one of the greatest challenges and opportunities we have,” Scott Brinker explains. Much of the marketing tech stack has stayed isolated with its own database. Everyone has a different view of the data (and the customer), so no one has all the information needed to make the best business decisions.

And every piece of marketing software generates and leverages data. “This has become, over time, one of the greatest challenges and opportunities we have,” Scott Brinker explains. Much of the marketing tech stack has stayed isolated with its own database. Everyone has a different view of the data (and the customer), so no one has all the information needed to make the best business decisions.